TY  - BOOK
AU  - McLuhan,Marshall
TI  - Understanding media:   the extensions of man
PY  - 2013///
CY  - New York
PB  - Gingko Press
KW  - AUDIO VISUALES
KW  - MEDIOS DE COMUNICACION
N1  - The Medium Is the Message -- Media Hot and Cold -- Reversal of the Overheated Medium -- The Gadget Lover: Narcissus as Narcosis -- Hybrid Energy: Les Liaisons Dangereuses -- Media as Translator -- Challlenge and Collapse: The Nemesis of Creativity -- The Spoken Word: Flower of Evil? -- The Wrtitten Word: An eye for an ear
ER  -